Focus your campaigns on this day to highlight your business’ sustainability efforts as well as to re-commit to helping the environment where you do business. Focus your campaign efforts during this month on these ideals by showing support for your community and offering help over profit.įirst celebrated in 1970 to raise awareness of environmental issues, Earth Day is a day when people around the globe stand together in support of protecting our planet from deforestation and pollution. Q2: April, May, June ☪️ Ramadan (April 2 - May 2)įor the 1.9 billion-strong Muslim population around the world, Ramadan represents a month of fasting, prayer, reflection and community.
Students are away from school, on their devices more, and open to engage. The mid-semester break at US educational institutions is a major opportunity to engage with the student community, either through promotions or top-of-funnel awareness campaigns. For destinations like theme parks, hotels, and travel-adjacent products and services, it’s the perfect time to focus your campaigns on raising awareness and offering early bird deals to convert customers just as they’re beginning to plan.
March is when many in the United States and northern hemisphere start to look at planning that big summer vacation for themselves and their families, with April becoming the peak booking season. Sustainable beauty biz gitti conscious beauty skipped the romance on Valentine’s Day to spread a positive message of self-love instead-a breath of fresh air that earned their campaign a 20% engagement rate. Inspiration: UK retailer Marks & Spencer collaborated with three popular TikTok creators to promote their Valentine’s Dine In meal special each produced a hilarious take on the brand’s classic “this is not just” style to reach an audience of 18.5 million. If your brand sells a product or service, Valentine’s Day is for you! As a day intended to show appreciation for those you love - whether that’s a partner, spouse, parent, friend or even a pet - Valentine’s Day offers the perfect opportunity to show your love for your customers through unique promotions, discounts, and thoughtful messages.
As a holiday that symbolizes the start of Spring as well as a new year and a fresh start, look for opportunities to show how you can help your customers. For brands looking to join the celebration in 2022, start by understanding how your brand aligns with the values and history of the holiday. It's also a great time to partner with Black creators on TikTok and help uplift their voices.Īlso known as Spring Festival or Chinese New Year, the Lunar New Year is now celebrated not only across Asia but all in cities around the world. Use this month to share the story and inspiration behind your Black-owned business-or highlight others that have been an inspiration to you. While we believe the best time to #SupportBlackis all year round, February in particular is all about celebrating Black achievements and elevating Black voices, and that includes Black-owned businesses.In the United States, there are an estimated 134,567Black- or African American-owned businesses with a combined annual revenue of $133.7 billion. Q1: January, February, March ✊🏿 Black History Month (February) This gives you plenty of time to capture users’ attention and build momentum before they begin to take action. Launch your campaign early. A good rule of thumb is to get the ball rolling on a major holiday initiative up to two months ahead of the actual date. If you run a custom stationery business, then back-to-school sales would be a good fit.
If you sell jewelry, for example, you may want to capture the crowd’s attention on Mother’s Day. Prioritize. Choose two or three major holidays that best align with your brand. Plan ahead. By deciding in advance which holidays to focus on, you’ll be better prepared to develop an effective marketing strategy. Since it’s always time for a celebration on TikTok, we've created our 2022 Marketing Calendar so your brand can discover and plan the right moments throughout the year to join the conversations on TikTok.
#Tik tok challenges calendar how to#
While holidays and seasonal moments create excellent opportunities to reach customers, fill shopping carts, and spread goodwill it can be a challenge to know which moments to plan for and how to break through the noise and stand out. When you're growing your business and building your brand, timing is everything.
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